Brand loyalty.  What does it mean to you?

Brand loyalty is when you consistently choose one brand over competing brands.  I eat, breathe, and bleed the American Legion and the American Legion Riders.  I do not expect, nor should I expect, everyone to have the same enthusiasm.  You should support a person’s desire to be a member of more than one organization.  It is good to have variety in your life.  What I do expect though, is if you are going to be an officer in our organization that you give it your full and undivided loyalty.  If you choose to be a member of different organizations, you dress the part of the organizations event you are attending.  Not as a member of the other organization.

As an officer at the Post or Riders level, the membership has an expectation of loyalty to the organization.  They do not expect to see their leadership attend a function or event wearing the uniform or patch of another organization.  First, it is highly disrespectful to the people they serve.  Second, it shows contempt toward the organization.  Their loyalty must lie with one or the other.  It is hard to make decisions in the best interest of an organization when as an officer, each organization requires your best interest.

Would you expect an officer at the state or chapter level to attend an American Legion Riders poker run representing another organization? Would you expect a post officer to accept an award on behalf of the American Legion dressed in a shirt of another service organization?  Sadly, over the past year both have happened.  Why should a member have the desire to be loyal to our organization if the officers are not endorsing the product they represent?  You, as members, have the right to demand your officers personify the organization you elected them to represent.

Is this too much to ask of the people who you elect to represent you?  It should not be.  Actions speak louder than word.  You should expect brand loyalty from them. 

For God and Country,
Mick Sobczak
American Legion Riders
Department of California

Veterans First * Professionalism * Teamwork
Always with passion and a sense of urgency!


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I found this article under AllState Insurance, short and to the point.Motorcycle in the Heat

With the skyrocketing temperatures of summer now upon much of the country, motorcycle riders need to take a little extra care to keep their mind and body tuned-up to deal with the heat.

One easily preventable and often overlooked motorcycle safety hazard on the road is dehydration.

What is dehydration?

In simple terms, dehydration is using more water than your body is taking in. This means you don’t need to be running a marathon for dehydration to set in. The act of riding your motorcycle in the heat can be a cause. Spending hours in the saddle under the hot sun without replenishing your fluids can be a recipe for disaster.

What are some of the symptoms of dehydration?

  • Headache
  • Weakness
  • Dry Mouth
  • Increased Thirst

Do you feel a little “off”? Listen to your body. The dizziness or sluggishness a motorcycle rider may experience as a result of not taking in enough fluids can have dire consequences.

Hot Weather Motorcycle Riding – Be Prepared

Often, your body may be experiencing mild dehydration before common symptoms begin to appear. With a small amount of extra planning before you get on your bike, you can keep your body strong and your mind sharp for the duration of your ride.

“An ounce of prevention is worth a pound of cure.” – Ben Franklin

Hot Weather Motorcycle Riding Gear – Hydration Pack

Most sporting good and department stores carry hydration packs that can be worn on your person. They consist of a refillable bladder inside of a narrow backpack style bag. The bladder has a long straw tube that can even be used while you are riding.

TIP: Filling your hydration pack first with ice, and then filling it the rest of the way with water keeps it cooler longer.

Reusable Water Bottles

A thermos or reusable water bottle tucked in your tankbag or luggage could be just what the doctor ordered.

In addition to replenishing your fluids, having to stop to take it out and drink from it can give your body a few moments to rest. Pick a nice, shady spot and enjoy the scenery while you recharge your battery.

What to Drink

Water is the best option for keeping your body hydrated. A sports drink is also a good choice.

Alcoholic beverages like wine and beer as well as caffeinated beverages like soda, coffee and teas are diuretics and actually encourage fluid loss. They should be avoided to keep your motor running in tiptop shape.

Ride Smart, Ride Safe!

Don’t leave your personal safety to chance during the dog days of summer. Leave home prepared with something to drink along the way.

May is Motorcycle Safety Awareness Month. With warmer weather, it’s time to remind everyone to be on the alert and to share the road with motorcyclists.

Riders who have been cooped up all winter are excited to be out on the road again, but that shouldn’t stop them from using caution.

Both motorcyclists and motorists need to be aware of their surroundings. Checking blind spots, mirrors and using turn signals are necessary when changing lanes and when passing.


Distracted driving has been on the rise, too. Distractions during driving could mean the difference between seeing a motorcyclist or not when preparing to change lanes. Don’t let one text change anyone’s life forever!

Riders need to take precautions as well. Take a defensive driving course, wear protective gear and keep your bike in its best working condition. Also, be aware of any road hazards and dangerous weather conditions.

Most of all, enjoy your ride and make it home again.

Motorcyclist deaths occurred 27 times more frequently than fatalities in other vehicles, based on 2014 fatal crash data. To keep motorcyclists safe, we urge everyone to share the road and be alert, and we're reminding motorcyclists to make themselves visible, to use DOT-compliant motorcycle helmets,...

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