AMERICAN LEGION RIDERS© PROGRAM RECOMMENDATIONS
Jim Oxley (Webmaster)
Tuesday September 29, 2015 7:16 pm
THE AMERICAN LEGION
DATE:April 3, 2015
MEMO TO:Department Commanders
National Executive Committeemen
National Vice Commanders
FROM:Dan Wheeler, National Adjutant
SUBJECT:AMERICAN LEGION RIDERS© PROGRAM RECOMMENDATIONS
Re: Resolution No. 35: “American Legion Riders as a National Program” and Resolution No. 32: “Amend Resolution 35: “American Legion Riders as a National Program.”
The National American Legion Riders Advisory Committee, meeting in Indianapolis March 5-6, 2015, recommended to the national headquarters that additional program guidance be provided to the departments and posts regarding the subject resolutions.
1. Patch wear and uniformity of ALR clothing and apparel.
The American Legion has long held the position that patch wear is an intensely personal statement by our members, similar in tradition to the right side of the Legion Cap itself. Generally, we should not tell a Rider how to arrange his or her patches, or what they can or cannot wear, unless such arrangement or display brings discredit upon the ALR program, implies an improper association with an outside organization, or infringes on our trademarks. If ALR chapters or department programs wish to adopt a uniform dress code for vests and patches, that is their decision. National will not mandate a dress code other than to take the appropriate action to protect the trademarks of the organization.
2. Councils of Clubs (CoC) affiliations.
American Legion posts and ALR chapters do not have authority to enter into any formal association or club/council membership with any outside organization that may act or vote in any manner outside the control of The American Legion. A copy of the pertinent Resolution No. 37, May 4-5, 1988, is appended to this memo and available at www.legion.org/riders/resources.
3.Rockers and Trademarks.
Rockers may seem to be discouraged or unauthorized by Resolution 35 for fear of trademark infringement. In fact, rockers do not violate the trademarked ALR logo and are available from Flag and Emblem Sales. Emblem also sells patches with custom embroidery on the field of the patch outside of the trademark area. Such rocker patches and lettering is outside the trademark image (below) and does not infringe on the mark itself. Rockers cannot encircle or touch the emblem of The American Legion Riders©.
This is the protected logo artwork, available at www.legion.org/emblem/download for use on websites, Facebook pages, and other social media under the direct control of the post or department. No other design is authorized as a logo of The American Legion Riders unless authorized by the National Adjutant. Surrounding text or lettering may not encircle or touch the emblem.
Examples of trademark infringement, unapproved logos, or improper display because they are different from the trademark. The words “American Legion Riders” are trademarked protected as is the Legion logo itself. The third image has an improper (multicolored) background behind the mark.
Rockers and placement of patches are sensitive in some parts of the country and may often be misinterpreted. The decision to wear rockers (additional patches above and/or below the main patch) should be left to the local chapters and/or department ALR programs consistent with local preference and subject to final approval of the department executive committees. Many departments have developed standardizations for patch wear and rockers and have coordinated with Emblem Sales to help control patch sales within their boundaries. A growing number of programs have also dropped requirements for rockers or additional embroidery on the main patch (largely because of the high cost to our members).
4.“Support,” “Volunteer,” and/or “Honorary” Categories.
American Legion Rider “Supporter” status is a post or department determination granted only to those Legion Family members who go "beyond the call" to support the ALR program. Supporting, honorary, or volunteer categories are allowable—but only for current members of the Legion, the Auxiliary, or the Sons of The American Legion. At the discretion of the department or post the decision to provide them with limited voting privileges or other privileges, or an identifying “support” patch, is discretionary. Further, the departments and/or posts may decide to restrict any association with the American Legion Riders to motorcycle owners and operators only. Under no circumstances will non-Legion Family be offered the status of supporter, honorary member, or volunteer, since all of these terms imply a form of membership not defined in The American Legion national constitution.
THE AMERICAN LEGION
October 17-18, 2007
Resolution No. 35: American Legion Riders as a National Program
WHEREAS, American Legion Riders (ALR) was established in 1993 as a Post level activity at Garden City American Legion Post 396, Department of Michigan; and
WHEREAS, Today there are more than 700 The ALR groups at the Post, District and Department levels whose membership consists of members of The American Legion, The American Legion Auxiliary or Sons of The American Legion who share a common interest in motorcycle ownership and pleasure riding for veterans’ causes; and
WHEREAS, The ALR groups exist in at least 48 states and three foreign countries and evidence a growth pattern over the last five years that reflects a genuine interest in ALR for both current and potential members of The American Legion Family; and
WHEREAS, The purpose of ALR is to use their common interest and association to promote the aims and purposes of The American Legion as well as the promotion of motorcycle safety and awareness; and
WHEREAS, During the 2006 and 2007 calendar years, ALR raised more than $500,000 for The American Legion Legacy Scholarship while at the local level ALR groups contributions were valued at more than $75,000 in contribution or volunteer hours to support the programs of The American Legion; and
WHEREAS, Membership growth in The American Legion has increased in many Posts that have supported ALR and in some cases these members now serve in leadership positions within The American Legion; and
WHEREAS, ALR support those serving in uniform today through participation in such activities as the Patriot Guard, which was founded by the Department of Kansas ALR to provide escorts for our fallen heroes returning from war and taking care of the needs of the families left behind; and
WHEREAS, Many Posts and Departments of The American Legion have already acknowledged their ALR groups as a program and have established guidelines for ALR to follow; and
WHEREAS, In April 2007 an Ad-Hoc Committee appointed by the National Commander met in Indianapolis to discuss the future of ALR as a program based on guidelines developed by the Internal Affairs Commission in 2003; and
WHEREAS, These guidelines, which were validated with minor additions by the Ad-Hoc Committee, will serve as the standard under which all current and future The ALR groups will operate; and
WHEREAS, As The ALR groups continue to increase in number it would be beneficial to both The American Legion and ALR to establish basic guidelines for consistency in all aspects of The ALR groups; and
WHEREAS, The ALR status has been reviewed by the Internal Affairs Commission, which recommends the ALR become a National program; and
WHEREAS, National Finance Commission has reviewed ALR and the need for funding and insurance for the National organization for this program, recommends this program to the National Executive Committee; now, therefore, be it
RESOLVED, By The National Executive Committee of The American Legion in regular meeting assembled in Indianapolis, Indiana, on October 17-18, 2007, That The American Legion adopt American Legion Riders (ALR) as a national program; and, be it further
RESOLVED, That all The American Legion Rider groups must be a program supported by a Post or Department of The American Legion and shall uphold the declared principles of The American Legion as well as conform to and abide by the regulations and decisions of the Department, Post or other duly constituted Department governing body; and, be it further
RESOLVED, That the following guidelines are recommended for The ALR program of The American Legion:
1.All members of The American Legion Riders shall be current members of The American Legion, American Legion Auxiliary or Sons of The American Legion
2.Each ALR member shall own a motorcycle
3.Each ALR member shall be properly licensed and insured as required by state law
4.All ALR members shall strive to maintain the image of The American Legion, at all times upholding The American Legion name and emblem, which symbolizes the integrity and principles of this great organization.
5.All The ALR groups shall avoid the perception of being a “motorcycle club” or biker club”.
6.The only recognized The American Legion Rider logo is that which is copyrighted and sold through The American Legion National Emblem sales.
7.All Members will obey the motorcycle laws of their state.
8.No use of rockers with the ALR patch because touching the patch violates trademark laws of the ALR patch.
9.Sponsoring organization (Post and Department) will review liability insurance coverage to ensure that adequate coverage is available to cover the organization to include coverage for any specific special riding events; and, be it further
RESOLVED, That American Legion Rider groups shall abide by The American Legion Constitution and By-laws as well as the established Post and Department directives; and, be it finally
RESOLVED, That The American Legion National Headquarters and the respective Departments shall maintain general oversight of ALR Program as regards to proper use of the name and emblem of The American Legion, ALR and The American Legion Legacy Run, and compliance with the National Constitution and By-Laws of The American Legion.
The American Legion
October 17-18, 2007
Resolution No. 32: Amend Resolution 35: “American Legion Riders as a National Program”
WHEREAS, American Legion Riders (ALR) was established in 1993 as a Post level
activity at Garden City American Legion Post 396, Department of Michigan; and
WHEREAS, The ALR groups have since expanded to more than 1,200 local chapters in
all 50 domestic departments and in two foreign departments; and
WHEREAS, Membership in the ALR has grown to include more than 100,000 members
of The American Legion, The American Legion Auxiliary, and the Sons of The American
WHEREAS, Resolution 35: “American Legion Riders as a National Program”, NEC,
October 17-18, 2007 has been a guiding document for the formation of post and department ALR programs under the support of the hosting posts and departments; and
WHEREAS, The third resolve clause in Resolution 35 contains recommended guidelines
for such programs; and
WHEREAS, The National Commander’s ALR current Ad Hoc Committee to The
Internal Affairs Commission has identified ambiguous content regarding eligibility criteria for
The American Legion Riders and made specific recommendations for improving such content;
WHEREAS, It is in the best interest of The American Legion to review and amend, from
time to time, such guidelines in efforts to provide more effective direction to The American
Legion Riders programs; now, therefore, be it
RESOLVED, By the National Executive Committee of The American Legion in
regular meeting assembled in Indianapolis, Indiana, on May 4-5, 2011, That guideline
numbers 2 and 3 of the third resolving clause of Resolution 35: “American Legion Riders
as a National Program”, NEC, October 17-18, 2007, which states:
“2. Each ALR member shall own a motorcycle
3. Each ALR member shall be properly licensed and insured as required by state law”
Shall be amended as follows:
“2. Each ALR member shall establish and maintain membership by owning, individually or through marriage, a motorcycle licensed and insured as required by state law
3. ALR programs may allow for continued membership for those members who have given up motorcycle ownership because of age, illness, injury, or other reasons outside the member’s control”
THE AMERICAN LEGION
May 4-5, 1988
Resolution No. 37: Reaffirmation of The American Legion Policy Concerning Affiliation With Other Organizations
WHEREAS, The American Legion adopted Resolution No. 6, National Executive Committee, October 10-11-12, 1952, concerning the affiliation of The American Legion with other organizations; and
WHEREAS, The adoption of that resolution was a reaffirmation of a long-established policy of The American Legion which has proved its wisdom by prohibiting The American Legion from joining any such organization, committee, association, council, or group in which The American Legion is not permitted a full voice and vote in determining matters of policy of such organization, committee, association, council or group; now, therefore, be it
RESOLVED, By the National Executive Committee of The American Legion in regular meeting assembled in Indianapolis, Indiana, on May 4-5, 1988, That The American Legion shall not be a member of, or affiliated with, any organization, committee, association, council or group whereby The American Legion might be committed to a policy contrary to that adopted by The American Legion; and, be it finally
RESOLVED, That the National Adjutant is instructed to circulate this resolution to all Departments and National Officers of The American Legion on a yearly basis.
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